I’m not surprised, but still amazed by how well REI put this video together.  REI is a company that know it’s not just about selling, it’s also about sharing. It’s honorable when a company can positively affect not only customers, but culture.

I don’t necessarily know if encouraging sustainable transit is about planning, infrastructure or honoring drastic lifestyle changes. I have to believe it’s about making it simply fun and an opportunity, rather than a burden. Advertise, shift cultural change.